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Mary Alice Malone, Founder & Creative Director

Mary Alice Malone was born and raised in the heart of the Pennsylvania countryside, in the United States of America. A talented dressage rider, she was selected for the Junior Olympic Equestrian Team at an early age. However, her restless desire for artisan design soon germinated to an enrolment in art school in Colorado.

Engaging in the varying processes of furniture-making, welding, carpentry and upholstery, Mary Alice found her skill in her hands, settled into her new and lifelong vocation as a ‘Maker.’

This talent and craftsmanship came to rest in the design and creation of shoes and, specifically so, their place in a woman’s world. She honed her craft with the Cordwainers course at the London College of Fashion, further refining her skills at a number of renowned ateliers, before launching her own brand.

Much unlike the industrial practice of Fashion informing Fashion, MaryAlice applies the tenement of Psychology to unravel the sensibilities of the needs  of the quintessential girl and woman, around which the shoes are made.

Drawing on the discipline and drive for perfection instilled in her by Olympian dressage, Mary Alice designs primarily in architectural principle, and only secondarily to trend, prioritising an exacting standard from the locus of the heel down to the millimetre of motion.

Malone Souliers™ is the culmination of Mary Alice’s scrupulous research of the craft, and her dedication to its mastery.

Roy Luwolt, Founder & Managing Director

As a child of an American diplomat, Roy grew up journeying over 45 countries, lending him a unique perspective on both business and world affairs, particularly with  regards to the nuances and dynamics of human psychology per consumer behaviour.

On graduating from the revered Eli Broad College of Business, Michigan State University, Roy began his career as a luxury brand strategist. Working with FORBES500 and  FTSE 100 corporations disciplined in Politics, Wealth Asset Management, Strategic Partnerships, and Direct-to-Consumer Fashion, he brought thought-leadership, asset accountability, and equities negotiation to leading brands and products, and global campaigns.

As Founder and Managing Director, Roy brings his panoply of international economics and a keen savvy of the luxury sector – garnered at organisations 
including ABC Television, Microsoft, Young&Rubicam, and WPP – to the launch and expansion of Malone Souliers. In his academic persuasion that consumer leads producer, his strategic governance of the business highlights his persistence that, amid the noise, the consumer yet speaks, and the industry best attend.

Since the establishment of Malone Souliers in 2014, the young luxury footwear label has enjoyed a stratospheric growth of over 250 luxury points of sale across the world, and aims to continue the unprecedented growth in 2017, marking its third year of trading.


Our Style

With nuanced updates to classic shapes, Malone Souliers™ shoes come in a selected range of styles and colours.

Lashings of audacious laces, pencil-sharp stilettos and buttery suede are just a few of the refined features that bestow the Malone Souliers™ woman with sartorial nous.

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