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Mary Alice Malone & Roy Luwolt In Conversation Part IV: THE SPRING-O-LATOR

Malone Souliers’ mules all have a “bouncy-bouncy contraption” (otherwise known as a Spring-O-Lator) in their soles: a device that makes them more comfortable and holds the foot in place. Creative Director Mary Alice Malone Jr. explains to Managing Director, Roy Luwolt, how using one improves the way a woman moves, and makes a positive difference to first impressions “…on a subconscious level.” O, such things as men oft miss!

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