minismalls™ by Malone Souliers
Malone Souliers, the bold and unapologetically feminine British luxury footwear brand, founded by Mary Alice Malone and Roy Luwolt, announces the debut of its children’s footwear brand, to be known as minismalls, launching in lieu of Spring/Summer 2017.
For the median age of three to ten years old, the collection encompasses Malone Souliers’ unique design with an unwavering attention to detail. Each shoe is beautifully and meticulously handcrafted in the finest skins and finishes, embodying the brand’s aesthetics in sophistication and play. The immensely popular Robyn Flat silhouette has been reimagined with a rounded toe and fully padded sock for a child’s comfort and support. The story features a vibrant scheme with distinctive textures including glitter, buttery soft nappa and suede leathers to create just that affectionate and tactile finish for the little beings.
“The collection has been designed in direct response to the wishes of our clients whose daughters have long had shoe envy for their mothers’ Malone Souliers, which, due to their impressively evolved tastes, are naturally hard to find in toy stores.”
– Mary Alice Malone, Founder & Creative Director, Malone Souliers
For AW17, minismalls will also include collaborations with ready-to-wear designer Roksanda for the children’s line, Roksanda Blossom, as well as supermodel and philanthropist, Natalia Vodianova.
“minismalls by Malone Souliers was always a core aspect and intended phase of the development of our offering, most timely with the bourgeoning of the seventh season of Malone Souliers. Tempted to say the kids may now walk in their mothers’ footsteps, we are proud to present minismalls – effortless creations that simply reaffirm the resilient excellence that has brought Malone Souliers to the global forefront of luxury shoemaking: now in littler [ridiculously adorable], near-bitesize feet.”
– Roy Luwolt, Founder & Managing Director, Malone Souliers
The SS17 minismalls collection will be sold on Malone Souliers’ e-shop, as well as leading international retailer Level Shoes District from February 2017, thereafter distributed across Malone Souliers’ stockists across the world.
Prices start from £195.