Step Inside Our AW25 London Fashion Week Presentation
F
or AW25, we invite you into the bold and seductive world of Noir.
Our much-anticipated AW25 collection channels the magnetic allure of mid-century Hollywood’s most captivating femme fatales – where structured silhouettes meet flirtatious decadence, and every detail tells a story.
Unveiled at The Magistrate’s Ballroom at the NoMad Hotel, our London Fashion Week showcase brought Noir to life – blending elegance and a sophisticated allure. Here’s your exclusive behind-the-scenes look at our London Fashion Week presentation and the collection set to define next season’s most coveted styles.
Drawing from the shadowy romance of Hitchcock’s greatest films, the setting was nothing short of cinematic. The space became a surreal boudoir, where velvet-covered plinths in deep pinks, rich reds and opulent greens stood beneath the glow of chandeliers. Dramatic painted skies added an air of suspense, while florist Hamish Powell’s sculptural arrangements draped ferns and romantic blooms over antique-inspired vases, heightening the sense of theatricality. A true homage to 1950s cocktail soirées, guests sipped martinis and indulged in vintage-inspired delicacies as they took in the new collection.
As the evening unfolded, a curated guest list of tastemakers and friends of Malone Souliers immersed themselves in the collection, styled in pieces from the upcoming season. Adot Gak paired our embellished satin Maureen mules with the matching Vivien clutch, while Therica Wilson Reed complemented the Jazz slingbacks with a black and gold version of Vivien. Honour Swinton embraced the timeless Maureen, and Alice McMillan elevated her look with gold Vesper slingbacks and the dark brown Audrey Mini. Also in attendance were Nicola Roberts, who stepped out in black satin Alessandra slingbacks, carrying the new SS25 Runway Audrey Mini handbag in raffia; Phoebe Torrence, wearing the Keaton platforms in velvet with the silver Vivien clutch; and Amber Anderson, who completed her ensemble with suede Bardot mules and a black Audrey handbag.
The AW25 collection embodies the duality of feminine mystique and power, drawing from the structured elegance and flirtatious decadence of cult film wardrobes. Sculpted yet sensual, each silhouette is defined by masterful craftsmanship and unexpected detailing. The AW25 Noir collection arrives May 2025 at MaloneSouliers.com.
