his season, step into a world of fantasy with Malone Souliers. For Spring 2025, we present The Art of Pin-Up, a campaign inspired by the playful femininity and bold confidence of the mid-20th century's golden age of advertising and storytelling.
Inspired by the visual language of vintage magazines, retro billboards and old-Hollywood glamour, our newest collection reimagines the timeless beauty of the era through striking silhouettes, intricate detailing and innovative materials. To bring this vision to life, we collaborated with renowned Japanese hand-collage artist Midori.
Using original magazines and paper items dating from the 1800s to the 1950s, Midori captures the essence of the collection, infusing it with a playful yet surreal spirit. Vintage-inspired elements – bold makeup, floral accents, decadent desserts – are juxtaposed with whimsical details like animals and dreamlike architecture, reflecting the radiance, humour and irreverence of pin-up culture.
A Collection of Statements
The Spring 2025 collection seamlessly blends 1950s glamour with a modern sensibility, each style a tribute to the past, reimagined for today’s woman. Here is a curated selection of highlights that embody the themes of confidence, charm and self-expression:
The denim Vargas heel receives a contemporary twist, crafted in denim and adorned with a knot detail that echoes the iconic headbands and rockabilly bandanas of the era, bringing retro charm into the now. The Lumi open-toe mule channels the feminine allure of the ‘50s in metallic gold Nappa leather, its reflective surface capturing light and adding an empowered edge. Inspired by the ballerina pumps that defined the decade, Sabina is crafted from semi-sheer lace with a round toe and detachable ribbon ankle tie for an effortless charm and casual elegance. Finally, the Hedy flat reinterprets a classic silhouette with a pointed toe and delicate lace-up detailing, finished with a delicate bow for a playful touch.
Explore the Malone Souliers Spring 2025 Collection at MaloneSouliers.com and in the Harrods Shoe Heaven concession. Step into a world where nostalgia meets innovation and the timeless art of pin-up is reimagined for today.